|
A hotel needs to adapt its marketing styles and strategies to reflect current conditions and trends in the hotel and hospitality industry. Successful marketing is a key component in the success of a hotel.
MARKETING PLAN
Developing a marketing plan includes:
- Establishment of a hotel mission and analysis
- Market Research
- Segmentation and positioning
- SWOT Analysis
- Competitive Analysis
- Marketing and Sales Strategies
- Marketing Mix
- Price policy
- Sales Forecasting
- Marketing & Sales Budget
- Performance analysis
- Controls establishment
WHY WOULD I NEED A MARKETING PLAN?
The marketing plan is an annual document that allows to:
- Identify market opportunities
- Set annual targets
- Find ways to achieve the objectives
A marketing plan is essential to:
- Identify strategies
- Increase sales and gain market share
- Plan sales tactics
- Have an overview of market competition
- Periodically review the market situation, anticipate changes by anticipating competitors' actions
ON-LINE DISTRIBUTION SOLUTION
Sophos Hotels SA offers a management solution for hotel internet distribution. Connected to the hotel reservation portals of travel agencies and online merchant sites (booking.com Expedia,..), the program allows with a single access point to update rates, availabilities and promotions to all portals. Sophos Hotels has established an exclusive partnership with TravelCLICK.
The program offers several tools:
-
Channel manager: allows to update simultaneously at all distributions channels prices, promotions and availability
-
Booking engine: manage and optimize reservations made through your website
-
Competitive analysis: detailed report of the competitors and the market
-
Rates parity: provides a global view of the hotel rates in distribution channel and a price comparison with competitors
WHY SHOULD I CHOOSE AN ON-LINE DISTRIBUTION SOLUTION?
Sophos Hotels installs the program directly in your hotel, helps you for the set-up, train employees and assist you throughout the year.
- Multiple distribution channels online as well as the GDS
- Management of all online distribution with a single software → time saving
- Simple tool and easy to use
- Sophos Hotels SA acts as a second checkpoint
- Preferential agreement
|
